Our Story

About Lumiyoo

We believe skincare isn’t just about looking good.

It’s about feeling calm, clear, and confident in your skin. We're here to illuminate yoo!

Lumiyoo was created to simplify skincare — with clean, gentle formulas that actually work. We were tired of products overloaded with harsh ingredients, empty promises, and confusing steps. So we set out to create something better.

Our Standards

At Lumiyoo, we don’t compromise. Too many everyday products — from skincare to food to candles — contain harmful chemicals and synthetic additives that don’t belong near your body.

We work with expert Korean chemists to craft formulas that are:

• Free from toxins like parabens, sulfates, phthalates, and synthetic fragrance

• Certified vegan & Leaping Bunny cruelty-free

• Safe for sensitive skin, and thoughtfully tested — never rushed

• Built with transparency, so you always know what you’re using

Skincare should support your health — not work against it.

Why Korean Formulation?

We formulate in Korea because it’s where skincare meets science. Known for innovation, ingredient safety, and skin-first philosophy, Korean skincare blends clinical research with plant-based wisdom.

Every Lumiyoo product is developed in collaboration with Korean chemists using purposeful ingredients, minimal steps, and zero fluff. Because the best skincare isn’t the most complicated — it’s the most intentional.

Our Ingredient Philosophy

We believe less is more — when every ingredient is chosen with care. That’s why our products are:

• Fragrance-free, with no synthetic perfumes

• pH-balanced to support skin’s natural barrier

• Botanical + clinical, for gentle yet effective results

• Designed for sensitive skin, but made for everyone

We don’t follow trends — we follow what works.

Join the Lumiyoo Community

We’re not just here to sell skincare — we’re here to build it together.

Your feedback shapes everything we do. From formulation to packaging to the education we share, we’re constantly improving through real conversations with our community.

When you join Lumiyoo, you’re not just getting early access and skin tips — you’re becoming part of something bigger: a movement to create better skincare for real people.